e.l.f. Pop-Up Shop
Throughout this project, my group and I were tasked with conceiving and implementing a pop-up shop, we chose the beauty brand e.l.f. to open a pop-up in Austin, TX. We critically evaluated factors that affect the strategic decisions in branding and retail strategy. We analyzed business objectives, competitive strategies, developed a business plan, and a marketing strategy.
*Dylan Eggleston *Hannah Hanson *Sedona Baldaccini