e.l.f. Pop-Up Shop

Throughout this project, my group and I were tasked with conceiving and implementing a pop-up shop, we chose the beauty brand e.l.f. to open a pop-up in Austin, TX. We critically evaluated factors that affect the strategic decisions in branding and retail strategy. We analyzed business objectives, competitive strategies, developed a business plan, and a marketing strategy.

Highlights

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Collaborators

*Dylan Eggleston *Hannah Hanson *Sedona Baldaccini

Renderings by

*Grace Lynch