Mary Katrantzou

Adhere Boldly

Mary Katrantzou is known for her unapologetically bold digital prints and purposeful use of color and pattern in all her fashion designs. For this project, we were tasked with creating a brand extension for a fashion brand and a marketing plan to launch the new line. We propose that Katrantzou utilize the prints that shook the fashion industry into the home decor industry as peel-and-stick wallpaper. This would allow people who are already fans of Katrantzou’s prints to have another way to incorporate the brand into their everyday life. 

 

Process Book

1/15

Products

 

Garden at Midnight

mary katrantzou wallpaper mockup
mary katrantzou box mockup

Under the Sea

mary katrantzou wallpaper mockup
mary katrantzou box mockup

Medusae

mary katrantzou wallpaper mockup
mary katrantzou box mockup

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mary katrantzou wallpaper advertisement
mary katrantou email invite

Collaborator

*Gabby Hrdlick